Faculty Profiles
Gregory Carpenter, MBA, Ph.D.
Gregory Carpenter, Chair of Marketing Department, James Farley/Booz Allen Hamilton Professor of Marketing Strategy, the Kellogg School of Management
Education
- PhD, 1983, Business, Columbia University
- MPhil, 1983, Business, Columbia University
- MBA, 1980, Business, Columbia University
- BA, 1978, Economics, Mathematics, Ohio Wesleyan University
Link to profile at Kellogg
Academic Positions
- James Farley / Booz Allen Hamilton Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 1999-present
- Associate Professor, Kellogg School of Management, Northwestern University, 1990-1999
- Associate Professor of Business, Columbia Business School, Columbia Univeristy, 1987-1990
- Visiting Associate Professor of Marketing, School of Management, Yale University, 1990-1990
- Assistant Professor of Business, Columbia Business School, Columbia University, 1985-1987
- Assistant Professor of Management, Graduate School of Management, University of California Los Angeles, 1983-1986
- Acting Assistant Professor of Management, Graduate School of Management, University of California Los Angeles, 1982-1983
After serving on the faculties of the University of California, Los Angeles, Columbia University, and the Yale School of Management, Gregory S. Carpenter joined the faculty of the Kellogg School in 1990. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and elected chair of the marketing department in 2006.
Professor Carpenter’s research on competitive marketing strategy has appeared in leading academic journals in addition to being featured by Harvard Business Review, Financial Times (London), and National Public Radio. The American Marketing Association has recognized his contributions to marketing with the William F. O’Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, the Marketing Science Institute/H. Paul Root Award Award, and his research has been cited in cases before the United States Supreme Court.
At the Kellogg School, he teaches marketing strategy, in the MBA, doctoral, and executive programs. He received Kellogg’s Sidney J. Levy Teaching Award and the Kellogg Managers’ Program voted him Outstanding Professor of the Year. He is one of a handful of Kellogg faculty to be recognized by BusinessWeek as an outstanding faculty in its Guide to the Best Business School.
In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and he served as member of the board of advisors of Terlato Wine Group. He has advised many organizations on marketing strategy, including Advanced Micro Devices, Bacardi, Cadbury-Schweppes, Carnival Corporation, Coca-Cola, Cunard Lines, Diageo, Dow Chemical, Federal Reserve Bank, General Electric, Harley-Davidson, International Paper, Microsoft, Motorola, Procter & Gamble, Sara Lee, Unilever, and Visa.
Professor Carpenter received his B.A. from Ohio Wesleyan University, and M.B.A., M.Phil. and Ph.D. degrees from Columbia University.