Faculty Profiles
Lakshman Krishnamurthi, MBA, Ph.D.
Montgomery Ward Distinguished Professor of Marketing, Kellogg School of Management
Education
- PhD, 1981, Marketing, Stanford University
- MS, 1980, Statistics, Stanford University
- MBA, 1977, Louisiana State University
- BS, 1975, Electronics Engineering, Indian Institute of Technology, Madras
Link to profile at Kellogg
Academic Positions
- A. Montogmery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1992-present
- Chairman of Marketing Department, Kellogg School of Management, Northwestern University, 1993-2004
- Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1990-1992
- Associate Professor of Marketing, University of Illinois Chicago, 1989-1990
- Visiting Associate Professor of Marketing, University of Illinois Chicago, 1988-1989
- Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1987-1988
- Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 1980-1987
Lakshman Krishnamurthi is the Montgomery Ward Distinguished Professor of Marketing. He has been a faculty at Kellogg since 1980, having earned degrees in engineering from IIT, Madras, an MBA from LSU, an MS in statistics and a Ph.D. in marketing from Stanford University. He served as the chairman of the marketing department from 1993-2004.
At Kellogg, Professor Krishnamurthi teaches Marketing Strategy & Pricing in a variety of programs. Professor Krishnamurthi is also the Academic Director of the executive program on Pricing Strategies & Tactics, a position he has held since 1995. In addition, he teaches a multivariate statistics course in the Ph.D. program. He was voted "teacher of the year" for core courses in the Kellogg Executive MBA Program (EMP 63), 2006, voted "teacher of the year" by the second graduating class of the joint Kellogg-Hong Kong University of Science & Technology Executive Master’s program in 2000, and was a finalist for the award in 2002. He received the Sidney Levy award for teaching excellence in the MBA program at Kellogg in 1999, 2001, 2003 and 2007, and has been awarded several other teaching commendations.
Professor Krishnamurthi has also won many awards for his research publications including the Paul Green award and the Donald Lehmann award for best paper in the Journal of Marketing Research; the John D.C. Little award for best paper in Marketing Science; and was a finalist for the William O'Dell Award from the American Marketing Association. He serves on the editorial board of Marketing Science and the Journal of Marketing Research. He is a member of the Institute of Management Sciences and the American Marketing Association.
In addition to his teaching and research activity, Professor Krishnamurthi has consulted for numerous companies including Harcourt Publishing, Motorola, the Chicago Tribune, ZS Associates, Eastman Chemical, and several others. He has also conducted executive education seminars for DuPont, Microsoft, Abbott, ExxonMobil, Johnson & Johnson (Ethicon, Ethicon Endo, Ortho Clinical Diagnostics, ASP), ThyssenKrupp Elevators, British Petroleum, Ford Motors, Merck KgaA, Novartis, Wolters Kluwer, Honeywell, Seminarium (Latin America), Peninsula Hotels, Chicago Tribune, Union Camp, Xerox, Coca Cola, Motorola, Procter & Gamble (Latin America), and others.