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Steven Peterson
CBA | 2012-01-12 | 08.00-20.00

With Professor Steven Peterson

The Competition & Strategy Course II is the capstone of the CBA program. The module brings together all of the pieces of the curriculum by using a computer-based simulation to integrate strategic thinking and cross- functional management in an intensely competitive business environment.

The Protean Strategist is a state-of-the-art business simulation that creates a dynamic, market-driven business environment where customer needs evolve, market segments shift, competitors emerge, technologies advance, and company fortunes rise or fall – depending on the strategic choices made by the competing management teams. Each team is responsible for assessing its unique situation, determining a market strategy and business plan, designing implementation programs, and managing growing product lines across business functions. The simulation captures the true intensity of real competitive forces, highlighting the management challenges of doing business in a fast-changing marketplace. Simulation teams are asked to analyze their unique situation, identify opportunities, create business strategies, apply new concepts, practice critical management skills – and are encouraged to observe their team and individual performance along the way.

Date 12th – 13th January.

Date: 2012-01-12
Time: 08.00-20.00
Place: AVT Business School
Price:

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